“Spotted on everyone from Kaia Gerber to Gigi Hadid, their ‘Valentina’ style also a regular accessory for Kendall Jenner. Their eyewear is just small enough to be trendy, but large enough to be sun-safe — the best balance of practicality and style.”
“If you haven’t heard of this brand it’s time to listen up. It has amassed a cult-following with Gigi Hadid, Bella Hadid, Kendall Jenner, Hailey Bieber and the latest, Emily Ratajkowski, who have all been seen in the sunnies.”
Gigi Hadid wears DMY Studios Bibi Sunglasses in Black
Kendall Jenner wears DMY Studios Valentina Sunglasses in Havana
Hailey Bieber wears DMY Studios Billy Sunglasses in Black
Bella Hadid wears DMY Studios Olsen Sunglasses in Gradient Brown
"Look at [DMY Studios] range of glasses and you’ll feel an instant hankering for the Nineties. Worn by Kendall Jenner, Hailey Bieber and Gigi Hadid to name just a few, the independent brand’s signature style is the petite angular frames that were ultra-popular during that decade."
"DMY Studios has quietly become the fashion crowd’s not-so-secret favourite, thanks to its cool, pared-back designs."
Simone Ashley wears DMY Studios Romi Sunglasses in Black
Jenna Ortega wears DMY Studios Valentina Sunglasses in Black
Emily Ratajkowski wears DMY Studios Bibi Sunglasses in Black
Selena Gomez wears DMY Studios Billy Sunglasses in Black
"In this day and age, virality is king. The right celebrity placements can launch an unknown brand into super stardom. This is precisely the story behind cult-followed British sunglasses brand DMY Studios. Its minimalist, '90s-inspired frames are frequently seen on fashion's heaviest hitters — Taylor Russell, Sydney Sweeney, Rosie Huntington-Whiteley, Olivia Rodrigo and Laura Harrier are just a few recent examples"
"I Never Leave the House Without Sunglasses—These Are My Absolute Favorite Brands. British label DMY Studios was launched by Demi Mae Yip in 2018 with a focus on understated, seasonless design. The aesthetic is elegant and refined, meant to be worn for years."
